techmunch, tampa: creating content and finding time to blog

A night away from home can bring so many opportunities. A chance to go to bed as late as I want; or, in my case, as early as I want. A chance to keep the television turned off, and maybe even order room service. A chance to write and read in complete silence. A chance to refresh and recharge. A chance to have a wonderful kid-free dinner with a long-time friend, a friend I haven’t seen in too many years.

Last night, I did just that. All of the above, minus the room service.

So, what had me away from home last night? This:

Some time ago, Babette Pepaj — the founder of BakeSpace, the Cookbook Café, and the TECHmunch food blogging conference series — asked if I’d be interested in speaking when she brought the conference to Tampa. And I said yes!

I’m speaking on a panel with Sara from Average Betty and Sandi from Midlife Road Trip, and the panel is moderated by Erik Deutsch. Our topic is on planning and developing editorial content — blog content — and getting it out there for all to see.

When I tell people what I do — about all the things that keep me busy on a daily basis — I’m often met with an incredulous look. “How do you do all of that?” I’m asked, or “Where do you find the time?” It’s true, I’m busy. But really, I’m just like any other mother-of-two who works full-time outside the home. Who also writes a blog.

If you’re really interested in how I keep things going here on the blog, keep reading. Just like I’ll do in my panel later this morning, I’m sharing with you my tips for coming up with blog posts while still finding time to check off all of those other boxes on my daily to-do list.

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Creating content — stories and recipes — is about being open to inspiration.

I’m always ready for inspiration, and it’s been known to strike at the most inopportune times. Inspiration comes when I’m in the shower, when I’m in the middle of my clinic at work, or as soon as I’ve gotten in the car for a long drive. To overcome this, to take advantage of inspiration when it hits, I keep a pen and paper around at all times. While I’m driving, I use the voice recorder app on my iPhone. I carry my camera with me everywhere. If I don’t use my camera, I’ll use my iPhone camera. Visuals – images – can be inspiring, and they can trigger memories or word associations which can lead to an essay or recipe, or both.

I write about things I enjoy, or topics that hold my interest. I’ve learned that if I’m not having fun during the process, then I’m doing something wrong and I need to take a break. If I don’t like what I’m writing – or the process of writing it  – then the odds are that you won’t like reading it.

If I can find time to write a blog, so can you.

Finding time in your day is all about making priorities and sticking with them. I believe in prioritizing life and the various roles we play in it. My family is always top priority, with work somewhere close behind. I’ve learned, over time, that in order for me to be happy, I must make myself a priority, if not daily then at least weekly. Taking 30 minutes to write — or to read or to sit on the porch and listen to the birds or to exercise– is critical to my well-being. It makes me a better person.

I’m a believer in saying NO to things that don’t impact me in some positive way. If an opportunity will not make me happy, will not benefit someone I love, or will not help me become successful, I say no. If something I’ve been offered or asked to do will not be in my best interest, or if it goes against my gut feeling, I say no. Saying no can free up some valuable time for something else that ranks high on my priority list — like spending time with my family. Or writing.

Sometimes I must make sacrifices in order to write here, but because I value this site — I love this site — it’s worth it to me. I might get less sleep when I stay up late to write. I might have to skip watching Mad Men. (Thank goodness for DVR.) I might let the dishes pile up in the sink or the laundry sit, unfolded, in the hamper.

And finally, there are some practical tricks and tips that help me get blog posts written.

  • I work in the cloud: GoogleDocs and DropBox allow me to work anyplace, at anytime.
  • I often write posts, or at least start them, in advance, and I write on them as I find time. Sometimes it’s first thing in the morning, before work. Sometimes it’s when I have 30 spare minutes during lunch.
  • I make lists of ideas as they happen. This gets back to the notebook and pen I carry around. I also use a couple of note taking apps on my phone.
  • Using a social media app that allows for scheduling of tweets and Facebook posts comes in really handy. I use HootSuite, but I believe that TweetDeck will do this to.
  • I often schedule time on my calendar for writing. My calendar is incredibly important to me. If something is on my calendar, I make it happen.

Really, this is all about multitasking. I have found that the busier I am, the more I am able to accomplish. There’s a saying about that, isn’t there?

Now, I’d love to hear from you on this topic. What inspires you to write? How do you channel that inspiration, and how do you find time to create your own blog posts — or your book, or your photography portfolio, or whatever it is that you hold dear?

How do YOU do it?

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  1. Pingback: finding balance and a blueberry buttermilk tart | The Merry Gourmet

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